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What is pay per click (PPC) advertising?

When search engine optimization (SEO), social media and other marketing channels can take weeks or months, pay per click advertising instantly provides traffic and leads. Our PPC experts will work with you to create ads that pay for themselves many times over.

It’s not simple or easy

The biggest mistake people make is opening Google Adwords and creating ads. It’s like showing up to a baseball game without practicing. It takes tons of practice (and faillure!) to learn how to properly strategize a PPC campaign. When we run PPC campaigns, we focus on A/B testing, targeting, keyword grouping, filtering, bidding, long-tail campaigns, and many more industry jargon that the most successful business leave to the pros! When done right, PPC pays for itself.

Who is it for?

PPC is for nearly everyone! You can reach audiences large or small, local or global. Depending on who you are and who you’re trying to reach, we will work with you to reach your business goals. Your customers are searching for you online, so it’s important to appear in the ads they’re engaging with.

3 Benefits of effective pay per click campaigns:

  • New and improved leads
  • Money well spent
  • Meets goals in an expedited time period
What is the difference between SEO and PPC?
Pay per click is paid and SEO is not. Search engines use algorithms and a variety of technology to determine the relevance of a website compared to your search. If you’re a wine business, it’s nearly impossible to rank using SEO for the word wine, but you can pay to appear on the first page of Google with pay per click advertising.

What is the top PPC service?
Google

How can I tell if my campaign is worth the money I’m spending on it (positive ROI)?
We offer conversion and call tracking for our PPC services that display the amount of impressions, clicks and traffic driven to your website. We can also review the advanced metrics such as the type of device they’re using, age, etc.

Should I pay to be #1?
Not always. This is why you’re hiring experts to help with your campaign. Just because you rank #1 for wine doesn’t mean that people searching for wine are looking to buy. They might be trying to find reviews or the history of wine. We’ll research and test to find people to buy your wine (if that’s your business goal).

What is a landing page?
A landing page is a website that the ad directs traffic to. It is highly optimized with a specific goal in mind. For the most effective campaigns, we recommend creating multiple landing pages to serve highly specific ads. We also create multiple versions of pages to test different designs and advertising copy to optimize your campaign results for converting visits to money!

A PROPERLY RUN PPC CAMPAIGN REQUIRES A PROFESSIONAL, JUST LIKE THAT HOME RESTORATION PROJECT YOU NEVER FINISHED. CONTACT US TO DO IT THE RIGHT WAY.