What is the difference between SEO and PPC?
Pay per click is paid and SEO is not. Search engines use algorithms and a variety of technology to determine the relevance of a website compared to your search. If you’re a wine business, it’s nearly impossible to rank using SEO for the word wine, but you can pay to appear on the first page of Google with pay per click advertising.
What is the top PPC service?
How can I tell if my campaign is worth the money I’m spending on it (positive ROI)?
We offer conversion and call tracking for our PPC services that display the amount of impressions, clicks and traffic driven to your website. We can also review the advanced metrics such as the type of device they’re using, age, etc.
Should I pay to be #1?
Not always. This is why you’re hiring experts to help with your campaign. Just because you rank #1 for wine doesn’t mean that people searching for wine are looking to buy. They might be trying to find reviews or the history of wine. We’ll research and test to find people to buy your wine (if that’s your business goal).
What is a landing page?
A landing page is a website that the ad directs traffic to. It is highly optimized with a specific goal in mind. For the most effective campaigns, we recommend creating multiple landing pages to serve highly specific ads. We also create multiple versions of pages to test different designs and advertising copy to optimize your campaign results for converting visits to money!